Clar acquires fintech Fiizy; ViaClarus Advises on Transaction

Clar, a leading global digital broker acquired Fiizy – an advanced fintech platform offering real-time intelligent financial product matching. The acquisition of another key player in the industry strengthens Clar’s position as a global leader in digital financial brokerage.

Clar, a leading global digital broker, has acquired Fiizy, an innovative data-driven technological platform specializing in matching customers with financial products. In this way, Clar, currently present on four continents, including Poland, Spain, Portugal, France, Saudi Arabia, Hong Kong, Singapore, Australia, and Brazil, has made another acquisition in the consumer finance industry, further expanding its presence inEurope and Latin America.

“The merger of Fiizy into the Clar is a perfect fit with our strategy to strengthen our leadership as a global digital broker while expanding our presence in key markets like Poland and Spain. Additionally, it accelerates our global expansion into North America, leveraging Fiizy’s strong position in Mexico. With Fiizy’s talented team and strong partnerships, we are confident this move will drive significant growth.We are excited to welcome the outstanding Fiizy team to Clar.” – said Per Granstrand, CEO of Clar.

As part of the transaction, Rami Ryhänen, CEO of Fiizy, will join Clar’s global leadership team, reinforcing the company’s commitment to further developing the platform and integrating it within the group’s structure. Fiizy has been active since 2015 and operates in Poland, Spain, Mexico, and Colombia, with a network of more than 250 partners in the financial industry, helping individuals access loans and other financial services.            

“Together, Fiizy and Clar are poised to redefine the future of digital financial brokerage on a global scale. By combining Fiizy’s advanced, data-driven technology with Clar’s expansive reach and industry expertise, we are creating a powerhouse for innovation in financial services. This partnership will drive smarter, faster, and more accessible financial solutions for millions worldwide, empowering bothcustomers and partners with seamless, intelligent financial product matching.As we scale new heights, our joint commitment to cutting-edge technology and data-driven decision-making will transform the industry, setting new standards for efficiency, growth, and financial inclusion.” — Rami Ryhänen, CEO of Fiizy”

Clar continues to drive its growth strategy, combining organic expansion with strategic acquisitions. The acquisition of Fiizy marks another milestone in this journey, reinforcing Clar’s position as a global leader in digital financial brokerage. Leveraging innovative technology and data-driven decision-making, Clar operates across four continents, continuously expanding and scaling its brokerage platform to redefine the financial industry.

A pivotal role in facilitating the transaction played ViaClarus, providing strategic advisory services and ensuring a seamless acquisition process. “We are proud to have advised Fiizy on this landmark deal,” said Lauri Lind and Riho Unt, Partners of ViaClarus. “This acquisition represents a powerful synergy between two forward-thinking companies, and we are confident in the success of this partnership.”

About Clar

Clar (www.clar.co)is a leading global digital broker with a strong presence across four continents. The company specializes in connecting banks with consumers worldwide by digitizing the global consumer credit market. Founded in 2016,Clar is currently present in 11 markets across four continents. The company strategically focuses on global expansion and scaling its brokerage platform. Clar’s platform has already connected over 50 million consumers and integrated offers from more than 300 financial institutions.

About Fiizy

Fiizy (https://www.fiizy.com/)is a leading marketplace for financial products, connecting customers with tailored financial solutions since 2015. Operating in Poland, Spain, Mexico, and Colombia, it has helped over 12 million people access loans and other financial services. With a network of more than 250 partners, including financial institutions and banks, Fiizy has facilitated over €6.5 billion in financed loans. Its proprietary technology streamlines the lending process, making it easier for customers to find and secure the right financial options while enabling partners to scale efficiently with optimized investments. Fiizyis a proud member of the Spanish Fintech and Insurtech Association and FinTechMexico.

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